[TLG] Relatório anual de contas

[hugosantos]

Boas,

Ao que parece a LEGO continua ter resultados de crescimento de dois dígitos!

Comunicado oficial dos resultados do 1º Semestre de 2014:

Global LEGO® sales up 15 percent in first half of 2014

Double-digit growth across all regions delivered a turnover of 11,504m DKK in the first half of 2014 fueled by the success of The LEGO® Movie products.

Key financial figures from the interim result:
• Revenue in first half of 2014 increased 15 percent compared with the same period last year measured in local currency (i.e., excluding the impact of foreign exchange rate changes).
• Revenue for the first half of 2014 increased by 11 percent in DKK to DKK 11,504m compared with DKK 10,408m for the same period last year.
• Operating profit (profit before financial items and tax) for first half 2014 was DKK 3,632m compared to DKK 3,246m for first half 2013, an increase of 12 percent year over year.
• Net profit for first half of 2014 was DKK 2,715m compared with DKK 2,381m for first half 2013.
• Cash flow from operating activities was DKK 3,383m compared with DKK 2,908m during the first half of 2013.

Find the interim result data sheet here.

Commenting on the financial result, LEGO Group President and CEO Jørgen Vig Knudstorp says:

“Our revenue in the first half of 2014 has more than tripled compared to first half year revenue six years ago, in 2008. It is a very satisfactory result that shows our significant growth in recent years in a tough economic environment. The result for the first half of 2014 is an outcome of our ability to develop, launch and distribute LEGO products, which children all over the world put at the top of their wish lists. We are particularly pleased that classics such as LEGO City, LEGO Creator, LEGO Technic, and LEGO Star Wars™ continue to deliver very strong growth globally.”




LEGO Movie product line exceeded expectations
A significant contributor to sales growth in the first half of 2014 was The LEGO Movie product line which launched in conjunction with the release of The LEGO Movie feature film in early 2014.

“We are thrilled by the reception of The LEGO Movie products that provided a significant boost to our sales during the first half of 2014,” says Executive Vice President and CFO John Goodwin, adding:

“The LEGO Movie celebrated the creative potential in us all, which is also the foundation of any LEGO product we develop. Every LEGO set must offer a versatile play experience that fosters creative building, and this is what we continually strive to deliver to children all over the world.”


Strong growth in all regions
In the first half of 2014 the LEGO Group experienced broad-based sales momentum in the regions where it operates.

“Consumer sales growth in Europe, the Americas, and Asia was in the double digits, which is very satisfactory in the light of the global toy market which experienced a slow start in 2014,” says John Goodwin, adding:

“It is too early to say if the strong performance will be reflected in the full year results as the majority of LEGO sales to consumers happen in the second half of the calendar year in a short time span of a few weeks leading up to the holiday season. The strong performance of The LEGO Movie products had a positive effect during the first half of 2014, and it remains to be seen how the line will continue to develop behind the highly anticipated launch of The LEGO Movie on DVD in the second half of 2014.”


Global presence a successful strategy
In the Asian region, growth in LEGO sales varied from market to market. China saw the most significant growth in consumer sales in the region by more than 50%. This supports the LEGO Group’s ambitions to further globalize the company and make Asia a significant contributor to future growth.

During April 2014 two significant celebrations marked this intent; the official ground breaking of the first LEGO factory in China, located in Jiaxing; and the inauguration of a new office in Shanghai, which is one of five main offices globally for the LEGO Group.

“There is a huge potential in Asia, and we are still learning and in the process of building our capabilities in the region. The factory and the office represent a significant expansion of our physical presence in the region. Alongside our other main office in Singapore, the Shanghai office and the new factory enable strategically important functions to be located close to our customers as well as children and parents in China and Asia,” says Bali Padda, executive vice president and COO.

The decision to place a LEGO Factory in China is a direct consequence of the LEGO Group’s ambition to have production placed close to core markets.

“This enables us to deliver LEGO products to retailers and ultimately to children all over the world very fast, offering a world class service to our customers and consumers. This has proven to be a successful strategy for us, and by further globalizing the LEGO Group, we hope to reach even more children around the world with a creative play experience,” says Bali Padda.

In the first half of 2014 other significant milestones on the LEGO Group’s journey towards that ambition were achieved.

In Europe, expansions of the LEGO factory in the Czech Republic continued, while a brand new factory was inaugurated in Nyiregyhaza, Hungary in March. Alongside the LEGO factory in Denmark, these mainly supply LEGO products to children in the European markets.

In Mexico, expansion of the LEGO factory in Monterrey was completed and inaugurated in June. The Mexican factory mainly supplies the American markets, and the expansion is expected to create more than 1,000 new jobs.

“We have been investing and we will continue to invest significant resources in further globalizing the company, which is a precondition for our future ability to not only create great LEGO experiences for children all over the world, but also our ability to build a culturally diverse organization where we can attract and develop global talent. Ultimately this is what will ensure the future success of the LEGO Group,” says Jørgen Vig Knudstorp.

Fonte: LEGO News Room

[golfman]

Parabéns ao TLG !!!

Queremos uma empresa saudável para nos continuar a proporcional horas de diversão e construção. 

[hugosantos]

Bons dias,

E a LEGO divulgou recentemente, mais precisamente ontem 25/02, os resultados oficiais do 2º semestre com o resultado de 2014.

A LEGO continua com um crescimento de dois dígitos e em 2014 foi de 15%!

Além dos temas mais conhecidos e tradicionais o grande responsável pela ajuda no crescimento das vendas deste ano foi o THE LEGO® MOVIE.


Comunicado oficial:

GLOBAL GROWTH ENSURES STRONG 2014 RESULT FOR THE LEGO GROUP

Strong performance of product lines, such as LEGO® City, LEGO Creator as well as THE LEGO® MOVIE™ products contributed to sales growth in all regions of the world and led to a highly satisfactory annual result for the LEGO Group with sales increasing to 28.6 billion DKK.

“In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do,” says Jørgen Vig Knudstorp, President and CEO of the LEGO Group.


Key 2014 results

Revenue growth excluding foreign exchange impacts was 15% year over year on a local currency basis
Revenue increased by 13% in DKK to DKK 28.6 billion against DKK 25.3 billion the year before
The year's operating profit increased to DKK 9.7billion against DKK 8.3 billion in 2013 – an increase of 16%
Net profit was DKK 7.0 billion compared to DKK 6.1 billion in 2013 – an increase of 15%
Investments in property, plant and equipment amounted to DKK 3.1 billion in 2014 - an increase of 18% versus the previous year’s investment level
Zero product recalls - for the 5th year running
Injury rate 1.7 compared to 1.7 in 2013
More than 90% of waste from production sites recycled
The number of employees in the LEGO Group increased from 13,869 at the end of 2013 to 14,762 at the end of 2014

Read the full Annual Report 2014 here.
Read the Responsibility Report 2014 here.


Double digit sales growth in all regions
In 2014 the LEGO Group continued recent years’ strong growth in sales, outperforming the global toy market development. All LEGO Group market regions experienced double digit sales growth while the traditional toy market in most countries grew by low single digit rates.

In the LEGO Group’s largest market, the US, sales grew double digit as did sales in the UK, France, Russia and China, while Central and Northern European markets achieved healthy single digit growth rates.

Among the top selling lines in 2014 were core themes like LEGO® City, LEGO® Star Wars™ and LEGO Friends. LEGO Creator and LEGO Technic experienced high growth rates during the year, and a significant contributor to the strong sales growth in 2014 was THE LEGO® MOVIETM product line which launched in conjunction with the release of THE LEGO MOVIE feature film in early 2014. The product line performed strongly across the full year.

“Our ability to innovate and reinvent the LEGO play experience every year is vital for our success. We are dedicated to create new products that are fun and appealing to children all over the world. Through our products we provide children with a tool to express their imagination.  At the same time we continuously want to deliver play experiences that are safe and of the highest quality, and we have impeccable safety and quality standards. 2014 was our 5th consecutive year without a product recall which remains our ambition level for 2015,” says Jørgen Vig Knudstorp, adding:

“Looking at the products we have developed for 2015 I feel confident that we will bring joy to even more children in the coming year.”

In the coming years the global toy market is expected to continue to grow low single digit.

“Due to our continued focus on innovation and commitment  to global expansion we expect to grow moderately ahead of the market in the future, while remaining committed to our continued aspiration to deliver the greatest play experiences possible to children all over the world,” says John Goodwin, Executive Vice President and Chief Financial Officer.


85 million children reached in 2014
The LEGO Group strategy of globalising operations further has enabled the company to reach more children in markets where the LEGO Group already have a strong presence as well as new parts of the world where LEGO play is relatively new to the consumers.

“We estimate that more than 85 million children across the world had a LEGO play experience during 2014. This has only been possible through an ongoing focus on building our capabilities globally during 2014 from manufacturing to sales, as well as developing great products that appeal to children across cultures and geographies,” says John Goodwin.


Building the organisation of the future
As a consequence of the LEGO Group’s ambition to globalise its activities, an increased focus has been placed on attracting a more diverse, global workforce. During 2014 two main offices have been opened in Shanghai and London to supplement the main offices in Singapore and Enfield, US, and the headquarters in Billund, Denmark. All of these five locations are to have significant top management presence.

In addition to setting up main offices, the LEGO Group significantly increased already extensive investments globally to re-enforce the company’s commitment to expand its market presence, and consumer experiences in the future.

In March, a new factory was inaugurated in Nyíregyháza, Hungary, to replace the existing plant in the same town.
In April the foundation stone of a manufacturing facility in Jiaxing, China, to solely supply the Asian market was revealed. Construction is ongoing and the plant is expected to commence operation in 2015 and be fully operational by 2017.
At the LEGO factory in Monterrey, Mexico, an expansion to the packing facilities was inaugurated in June.
In August the foundation stone of the LEGO House – a 12,000 m2 experience centre in Billund, Denmark – was laid by the owner family of the LEGO Group. When the LEGO House opens, fans of all ages will be able to experience the LEGO story and the endless possibilities of the LEGO brick.
In September, the construction of a new production hall at the LEGO factory in Kladno, the Czech Republic, was completed. The new hall is part of a significant expansion of the plant that is expected to be finalised in 2016.
During 2014 considerable investments have been made in an upgrade of equipment in the moulding factory in Billund, Denmark, which remains the largest moulding location globally when measured by output.
Finally, sales offices in Brazil, Turkey and Malaysia have been added to the long list of local presence for the LEGO Group.
As a result of the LEGO Group’s commitment to build an organisation to support the further globalisation of the LEGO play experience, the number of employees in the company grew by 893 to 14,762 employees by the end 2014 compared to 13,869 at the end 2013.

“Our dedicated and highly engaged employees around the world can proudly take credit for our strong performance in 2014. In addition, welcoming even more new employees adds to our current diversity, brings new inspiration and new ways of working to our company, so I am pleased that so many employees joined us in 2014, amongst them the two new members of the LEGO Group’s Management Board,” says Jørgen Vig Knudstorp.

O vídeo da conferência de imprensa, bastante divertida por sinal, com o comunicado oficial realizado pelo CEO and CFO, Jørgen Vig Knudstorp e John Goodwin pode ser visto AQUI. Tivemos direito até a sessão de canto do CEO com um excerto da música que está em voga! 


Este foi mais um ano recorde em termos de resultados do LEGO Group, esperemos que assim continue e que se afastem dos tempos sombrios que atravessaram há uns anos atrás!

[Alex]

Estava agora mesmo à procura do vídeo para o meter no tópico "para rir"

[hugosantos]

Podes sempre colocar o excerto da parte do Karaoke 

[hugosantos]

Factos interessantes do LEGO Group em 2014:

[Catarino]

Será que, sem o hype do LEGO MOVIE as vendas se mantêm?
Os miúdos já estarão conquistados e querem outro LEGO que não ligado ao filme ou já não ligam?

Pessoalmente acho que a tendência para este ano não se manterá.
Mesmo com os novos licenciados que aparecerão a acompanhar os novos filmes Star Wars e Jurassic Park já que não são filmes tão "exclusivos" ao público infantil como o LEGO MOVIE foi.

[Alex]

Não acredito que passem a barreira dos 15%, mas acredito que pelo menos mantenham um crescimento na ordem dos dois digitos.
Como alguém disse, a LEGO está na "moda", e enquanto for assim vai continuar a vender bem.

Relativamente aos licenciados, acho que o Jurassic Park não vai resultar muito bem... mas Star Wars vai compensar esses e todos os outros menos bons

E Elves também acredito que se venda bem.

[LBaixinho]

Também acredito que continue nos dois dígitos. Como o Alex disse, a LEGO está na moda. É a Apple dos brinquedos.. bem, neste momento a Apple é que é a LEGO dos gadgets
Sim, nos licenciados é Star Wars e o resto é paisagem

[LBaixinho]

A LEGO, como é hábito, disponibilizou o relatório anual na sua página de Internet: https://www.lego.com/en-gb/aboutus/news-room/2018/march/annual-results-2017/

As notícias resultantes centram-se na descida do lucros líquidos... o que me faz pensar se o pessoal pensaria que seria de algum modo possível ter crescimento nos lucros de forma eterna?
De qualquer forma assiste-se a algum declínio nos mercados tradicionais (Europa e América do Norte), mas um crescimento enorme na China. Os temas mais populares continuam a ser o City, DUPLO, Friends e NinjaGo (onde raios pára o Star Wars?).
Refere também que aproveitando-se as descidas no lucros, despede-se uma carrada de pessoal pretensamente redundante.
Sim, estou um pouco sarcástico


Via Brickset: https://brickset.com/article/34706/the-lego-group-2017-annual-report

[nunosantos]

Segundo o que li, num artigo da BBC, a existência de um excesso de stock, que as lojas fisicas não conseguiram dar "despacho". O lucro, agora passa pela corte mas despesas (pessoal, na propria estrutura, corte no apoio a eventos das lugs...), pois na minha opinião dificilmente eles vão conseguir vendas, como em 2016 / 2015...Vão apostar tudo no mercado chinês, onde sim, lá eles podem crescer!!

[hugosantos]

Star Wars sofreu um pouco com os filmes... surgiram e alimentaram a máquina, mas não foi só na LEGO. Toda a indústria colocou no mercado uma enorme panóplia de produtos relacionados com os filmes. A única coisa que a LEGO teve procura imensa foi na Millenium Falcon, mas parece que teimam em não produzir unidades que cheguem porque esse set está sempre esgotado e mesmo a um PVP de 800eur?!

[lfaria]

A LEGO, como é hábito nesta altura do ano, disponibilizou o relatório anual na sua página de Internet: https://www.lego.com/en-us/aboutus/news-room/2019/february/annual-results-2018/

No ano de 2018 voltou o aumento das vendas, desta vez com apenas um dígito: 3%
As vendas nos mercados tradicionais (Europa e América do Norte) cresceram, mas no mercado chinês (onde planeia abrir dezenas de lojas em 2019) cresceram a 2 dígitos (A região Asia + Pacífico representa ~15% das vendas globais)! Para 2019 esperam o mesmo tipo de resultado.
Os temas mais vendidos foram City, Technic, Star Wars, Friends e NINJAGO.
Harry Potter,  Jurassic World e Creator também "performed strongly".
Os novos produtos representam 60% das vendas aos consumidores.
Por mercados, embora todos tenham subido, as Americas perderam 0.7% (para 38.4%), a Europa + Médio Oriente + Africa ganharam 0.2% (para 46.4%) e a Asia + Pacífico ganharam os restantes 0.5% (para 15.2%).

E lembram-se da história "parece que não vendemos tanto porque estivémos a consumir o inventário"? Pois, este ano subiu tudo no inventário: a matéria prima em armazém, os WIP e os produtos terminados...

Curiosidades do relatório:
Continuam a gastar mais em pessoal do que em "matéria prima".
As fábricas do México e da Hungria tiveram expansões nos armazéns.
Nova descida no número de empregados (ainda acima dos números de 2015, com o máximo em 2016).
As despeas de R&D subiram de 550 mDKK para 822 mDKK!
Parece que a colaboração com a KABOOKI acabou.
Revenue de licenças: 509mDKK (desceu) vs. Despesas de licencas: 2689mDKK (subiu)
A Merlin paga 29 mDKK para usar a marca LEGO.
Distribuição de dividendos para os acionistas (continuam existir apenas 205 ações, de 3 tipos diferentes) subiu: após os 34.1 mDKK do ano passado, passaram para 39 mDKK este ano. Este valor é por ação, façam as contas... 

[Alex]

Revenue de licenças: 509mDKK (desceu) vs. Despesas de licencas: 2689mDKK (subiu)

E no entanto continuam a fazer cada vez mais...

[lfaria]

Revenue de licenças: 509mDKK (desceu) vs. Despesas de licencas: 2689mDKK (subiu)

E no entanto continuam a fazer cada vez mais...

Certo, portanto gastarão cada vez mais. Mas parece compensar.