LEGO Braille Bricks

[Tito]

A LEGO Foundation vai lançar um conjunto com bricks que representam o alfabeto em Braille.

Mais informação:
- https://gizmodo.com/legos-newest-sets-leverage-the-worlds-most-popular-toy-1834272029
- https://www.fastcompany.com/90338345/these-lego-bricks-have-bumps-that-teach-braille

[lfaria]

Fabulosa ideia, aqui é que este brinquedo brilha, mesmo para quem não o consegue ver.
26 moldes no mínimo (mais uns para a pontuação, segundo o artigo já vai em 50) muito bem empregues! 
Como é hábito para os produtos "especiais", não vai estar disponível na(a) loja(s)... em 2020 saberemos mais.

[LBaixinho]

Épá.. mas isso já não existia?

Sim, por iniciativa por agentes externos à LEGO que, pelo que me lembro de ter ouvido, tinha mostrado desinteresse no projeto?

edit: ok, fui ler os links do tito e afinal este é o resultado do apoio da LEGO à iniciativa brasileira.

[sagh]

Como é hábito para os produtos "especiais", não vai estar disponível na(a) loja(s)... em 2020 saberemos mais.

Isso seria uma pena (não, não é o meu lado de coleccionador a falar)...
o facto disto estar disponível para o publico em geral iria possibilitar que mais pessoas aprendessem (ou que pelo menos tivessem alguma interacção com a língua).

[lfaria]

Tens razão, mas tal como leste, o plano é ser oferta para as instituições que deles provem tirar proveito.
Mas realmente era interessante estar também no canal de vendas.

[golfman]

Vi este projecto nas plataformas socais e achei super interessante.

[hugosantos]

LEGO® Braille Bricks

Estes conjuntos vão chegar ao consumidor final e poderão ser adquiridos pelo público em geral através da loja online da LEGO, em alguns países já está disponível desde o início do mês (pelo menos França consegui ter acesso).

Haverão várias versões deste conjunto para que seja adaptado à língua/alfabeto de cada país/região e serão disponibilizados faseadamente.




Vídeo promocional:

Press release:

Billund, Denmark, 24th August 2023: Ahead of World Blind Awareness Month this October and in response to global demand, the LEGO Group announces LEGO® braille bricks are available to purchase for the first time through LEGO.com. The new product – LEGO® Braille Bricks – Play with Braille – is aimed at kids aged 6+ and has been designed so that anyone who is curious about braille, be they blind, partially-sighted or sighted, can have fun getting to know the braille system at home with their family members in a playful, inclusive way. 


Martine Abel-Williamson, President, World Blind Union, commented: “For blind and partially sighted children, and adults for that matter, it makes all the difference if they can share their journey of learning braille with the people they love the most. For the blind community, braille is not just literacy, it’s our entry to independence and inclusion into this world, and to have LEGO Braille Bricks made available for the wider public is a massive step forward to ensuring more children will want to learn braille in the first place. And because it’s based on a product that so many families already know and love, this is really an invitation for all family members to have fun building tactile skills and getting familiar with braille using the same tool.”  Until now, LEGO Braille Bricks have only been distributed free of charge by the LEGO Foundation to organisations* specializing in the education of children with vision impairment. Since the launch of these educational kits in 2020, feedback from parents, carers, grandparents, children, and educators has continually highlighted the positive impact the bricks have and how they transform the way children with vision impairment can learn braille. This overwhelming response has led to the creation of LEGO Braille Bricks – Play with Braille to give families the opportunity to enjoy the benefits and practice their tactile skills at home. 

Lisa Taylor, mum to 7-year-old Olivia and 4-year-old Imogen, commented: “Olivia first discovered LEGO braille bricks at school and they had such a big impact on her curiosity for braille. Before then, she found it hard to get started with the symbols but now she’s improving all the time. To have a set at home changes everything. We can play withbraille together as a family and she can introduce braille to her little sister in a way they both love. LEGO braille bricks are accessible for her without being really different for other kids, so she gets to play and learn just like every other child. That makes her feel included which is so important, not just to Olivia but any child.” LEGO Braille Bricks – Play with Braille includes 287 bricks in five colours: white, yellow, green, red and blue. All bricks are fully compatible with other LEGO products and the studs on each brick are arranged to correspond to the numbers and letters in the braille system, with the printed version of the symbol or letter situated below the studs.  The set also includes two baseplates to build on and comes in packaging with braille embossing. To enhance the play experience and support pre-braille skill development, a series of supporting play starters are available on LEGO.com and will teach players how to orient, attach and stack the bricks through well-loved games such as Rock, Paper, Scissors, which all members of the family can take part in.

Rasmus Løgstrup, LEGO Group Lead Designer on LEGO Braille Bricks said: “Play has the power to change lives; when children play, they learn vital life-long skills, so we were thrilled by the reception that LEGO Braille Bricks received in educational settings. We’ve been inundated with thousands of requests to make them more widely available,so we just knew we had to make it happen!  It’s been a fantastic journey collaborating with children, families and experts from around the world to develop the product and online activity packs. Our partners have been instrumental also in advising on what colourways should be used for the bricks, product packaging and digital experiences to ensure this is optimised for individuals who experience low vision and vision loss. We know this is a strong platform for social inclusion, and can’t wait to see families get creative and have fun playing with braille together.”

With its ongoing commitment to make its play experiences more inclusive, the LEGO Group has also partnered with the free mobile app Be My Eyes. The popular app connects blind and partially sighted people with companies to help with everyday tasks through a live video call. As part of the partnership, LEGO Customer Service colleagues will provide confidential, live visual assistance through the app covering support from a wide range of topics from unboxing, to general product support.

Mike Buckley, Chairman and CEO, Be My Eyes, commented: “The fact that the LEGO Group is investing in inclusion is huge because so many people in the blind and low vision community already love and enjoy LEGO products. Be My Eyes is incredibly honored to partner with the LEGO Group to enable and inspire the creativity of blind and low vision builders across the globe.”

The LEGO Group is also pleased to announce that LEGO® Audio & Braille Building Instructions  will now become a permanent offering. Inspired and co-developed by entrepreneur Matthew Shifrin who is blind, this experience gives builders the option of having select LEGO building instructions available as audio or text for braille readers. LEGO Braille Bricks – Play with Braille is priced at 89.99 USD and now available for pre-order in English and French versions ahead of launch September 1st 2023. In early 2024, the set will also be available in Italian, German and Spanish versions.  The LEGO Foundation will continue to carry out research and distribute LEGO Braille Bricks educational kits free of charge through partnering national blindness associations and other partnering organisations.

*LEGO Braille Bricks as a concept has been tested and developed in close collaboration with partnering blind organisations from around the world.LEGO Braille Bricks educational toolkits are distributed free of charge to select institutions, schools and services catering to the education of children with vision impairment. In each country where they are available, the LEGO Foundation works with an Official Partner to distribute them to these institutions. 

40656 LEGO® Braille Bricks Play with Braille – English version availability: United Kingdom: 79,99£; Ireland: 89,99 EUR; United States: 89,99USD; Canada: 119,99CAD; Australia: 149,99AUD; New Zealand: 169,99 NZD

40655 LEGO® Braille Bricks Play with Braille – French version availability:France: 89,99 EUR; Canada: 119,99 CAD; Switzerland: 109,00 CHF;  Luxembourg: 89,99 EUR; Belgium: 89,99 EUR

Se quiserem saber mais e pesquisar algumas actividades propostas, podem explorar o site oficial: https://legobraillebricks.com/

Em Portugal o ponto de contacto é o seguinte:

ACAPO - Associação dos Cegos e Amblíopes de Portugal
+351 21 324 45 00
[email protected]
https://www.acapo.pt