Conforme apontei vou colocar uma compilação de perguntas (P) e respostas (R), feitas através da
LANwiki:
P: LEGO's values applied to Bricklink might mean: no custom military stuff any more.
R: We would like this to be a platform for LEGO Bricks and LEGO-branded products, as that was Dan’s original vision. This is an issue we will review as the deal closes.
P: I am optimistic, too. But I also welcomed the independence of Bricklink
R: We plan to operate the businesses as fully stand-alone entities in their current locations. Bricklink will continue to be run by the existing management team.
P: So effectively Lego now has a secondary income stream from every single set its ever sold and will sell, forever ad infinitum. In fact, Lego will now make money from items such as GWP sets, that previously made them nothing. Let that sink in.
R: Julia touches on this in her Brothers Brick interview - the marketplace operates very well and provides an opportunity for fans to purchase the product they need. Some of them are very difficult to find and don’t exist in production anymore, so they’re complimentary. This acquisition is to support the fans better. We see opportunity to actually listen to the fans and have a stronger connection with them.
P: Maybe LDD will be merged with Studio?
R: Regarding LDD and Studio - Both offer creative fans great support. We will review future opportunities for both following closing. We will certainly plan to support and evolve Studio. The BrickLink team has done a great job developing this.
Outras declarações:R: I understand you're very upset by this. I can't tell you what the future will hold, but what I can tell you is for us, this acquisition is about investing in the adult fan community – which is important to the LEGO Group. BrickLink is a platform LEGO fans love. It’s a place where they can be creative and entrepreneurial – and we want to continue to nurture these things. And it’s a vibrant community which brings our brand to life / keeps our brand relevant.
R: Sorry for not being more clear - what I can say is the motivation for this acquisition is not related to money at all. It is about strengthening our connection with the large and growing adult fan community – who are important to long-term success. This is a benefit of being privately owned – we can take a long-term view.
R: Regarding rates - That is not something we are currently looking at. Over time, we will review all aspects of the site to ensure it offers a great experience for everyone involved community, users, designers and sellers.
R: Regarding a new website - We also plan to invest in the fundamentals of the platform and ways we can scale up in the future. However, it’s too soon to be specific. We will take time to work with the team at BrickLink and the fantastic community to understand what’s working and where there is opportunity for development.
R: We have been working closely with Russel on this announcement.We plan to operate the businesses as fully stand-alone entities in their current locations. I should add that the management will report to Julia Goldin (CMO) but we are keen to retain the entrepreneurial spirit that has made it such a success.
