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[TLG] LEGO adquire o Bricklink

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hugosantos:
Olá a todos,

Sim, é verdade, não é dia 1 de Abril, a LEGO comprou o BRICKLINK.



Esta notícia é de facto inesperada, desconhecendo-se os valores envolvidos e os objectivos que a LEGO terá para ter adquirido esta plataforma mundialmente conhecida.


Segue-se o press-release oficial:


--- Citar ---The LEGO Group acquires BrickLink, the world’s largest online LEGO® fan community and marketplace to strengthen ties with adult fans

BILLUND, Denmark, November 26, 2019: The LEGO Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.

The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.

The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world. It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California.

The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us. They are passionate, committed and endlessly creative. We have worked closely with the community for many years and look forward to deepening our collaboration. We plan to continue to support BrickLink’s active marketplace and evolve BrickLink’s digital studio which allows our talented fans to take their creativity to the next level.”

Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years. I am grateful to the community for being so welcoming, supportive and constructive. I am constantly amazed by everyone’s endless creativity and their love for building. I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”

The LEGO Group’s Chief Marketing Officer, Julia Goldin, said: “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences. We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick. We learned a lot and are keen to explore more ways of working together to create value. We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”

The acquisition also includes Sohobricks which makes small batches of building elements.
Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019.

…ends

For more information, please contact: [email protected]




About the LEGO Group:
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.

About BrickLink
BrickLink is an online marketplace for LEGO® products and represents a vibrant adult fan community. The website was founded in April 2000 and currently has more than 1 million members. For more information: www.bricklink.com and @bricklink on IG and Twitter.
--- Fim de Citação ---


Uma entrevista com a Julia Goldin, Global Chief Marketing Officer foi disponibilizada pelos seguintes AFOL Media:

Brickset

The Brothers Brick

rasputin1970:
 ??? :o

ztp:
É para poder mudarem o nome das peças que usam na LEGO e passarem a usar os nomes do Bricklink!!!  :inlove:   :inlove:    >:D   >:D

lfaria:
WTF ??? Querem as peças todas para eles!  >:D

Bonito, bonito era a base de dados passar a ser atualizada com informação direta da fonte.

nunosantos:
Cheira mal !!!

Mais do que eles vão ganhar com as comissões e afins, que para eles são trocos no final do dia! O acesso a base de dados ... isso sim é onde está o verdadeiro dinheiro!!! A informação que eles podem obter para "controlar" o mercado é enorme!

A comparação será talvez um pouco ridícula... mas passam a ser o facebook, google do brick!!!  >:D >:D >:D >:D

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